Performance is Key
Convertpath.io will reduce the risk of you missing out on interested leads just because a form wasn't completed. Businesses suffer from a form abandonment rate of 60%+. CRM systems (the likes of Hubspot, Salesforce and Marketo) can only show you a prospect's aggregated web behaviour when a form has been completed, but you've lost at least 6 out of 10 of them! Convertpath.io will make sure you have these insights as to who is interested when you send outbound email.
Convertpath.io will quickly help you identify which of your campaigns are really performing the most successfully. Sales engagement tools typically show you how well a campaign has performed based on the reply rate or the click rate, but they don't tell you about your prospect's journey on your website, omitting key details about intent and interest. Convertpath.io will make sure you have these insights but will also identify which campaigns drive the highest number and highest value of conversions.
Convertpath.io is performance-driven for sales and marketing operations. You'll be able to identify and evaluate your perfect prospects to pass into the next phase of your campaigns by marking them for a follow-up call, move into a promotion email sequence, invite to an event and more.